German luxury carmaker, Audi, recently cemented its presence in the pre-owned car segment with the inauguration of a new Audi Approved:plus facility in Guwahati, Assam. This marks the 26th such outlet for Audi India, showcasing a strategic expansion into the growing pre-owned luxury car market.
Guwahati Gets Northeast India’s Largest Pre-Owned Luxury Car Outlet
Located at Balughat, Jayanagar Tripura Road, the new Guwahati facility boasts a spacious 10-car display, instantly becoming the largest luxury pre-owned car outlet in the Northeast. This inauguration aligns perfectly with Audi India’s impressive performance in 2023, with a staggering 62% growth reported in the pre-owned car segment.
Unmatched Quality and Customer Confidence at Audi Approved:plus
During the inauguration ceremony, Mr. Balbir Singh Dhillon, Head of Audi India, emphasized the brand’s unwavering commitment to providing a premium pre-owned car experience. Audi Approved:plus prioritizes customer satisfaction by offering rigorous multi-point inspections on every vehicle. This meticulous process ensures complete transparency with a full disclosure of the vehicle’s history. Additionally, for ultimate peace of mind, Audi Approved:plus provides 24×7 roadside assistance to all its customers. Mr. Pulak Goswami, Dealer Principal, Audi Guwahati, echoed Mr. Dhillon’s sentiments, reiterating their dedication to delivering excellence in the Guwahati luxury car market.
Audi Sets Ambitious Growth Plans for Pre-Owned Car Segment
Audi India has charted an ambitious growth trajectory for the pre-owned car segment. Mr. Dhillon announced the upcoming addition of four more Audi Approved:plus facilities by 2024, signifying a strategic focus on this rapidly expanding market. This strategic expansion caters to the rising demand for luxury cars at accessible price points. By offering a wider range of pre-owned Audi options, discerning car buyers in Guwahati and the Northeast region will have more opportunities to experience the thrill of Audi ownership.
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