Bournvita, Other Brands Lose Health Drink Status

The domino effect began with a social media influencer raising concerns about the high sugar content in Bournvita. This sparked investigations by the National Commission for Protection of Child Rights (NCPCR) and the Food Safety and Standards Authority of India (FSSAI) into potentially misleading labelling practices. It turns out, the very term “health drink” lacked a clear definition within India’s food regulations.

Undefined Allure: The ‘Health Drink’ Conundrum

The crux of the issue lies in the absence of a legal definition for “health drink” under the Food Safety and Standards (FSS) Act. This ambiguity created a situation where brands could leverage the term’s positive connotations without necessarily adhering to any specific nutritional standards. The Ministry of Commerce and Industry, highlighting this gap, emphasized how such labelling could mislead consumers about the actual health benefits of these products.

Beyond the Label: A Call for Informed Choices

This decision doesn’t necessarily mean these drinks are unhealthy by default. However, it compels beverage companies to adopt more transparent labelling and marketing strategies. Consumers deserve to make informed choices based on accurate nutritional information, not just persuasive advertising claims.

Decoding the Beverage Aisle: What to Look For

With “health drink” off the table, what should you consider when choosing a beverage? Here’s a breakdown of key factors:

• Sugar Content: The recent government advisory emphasizes responsible advertising, and many brands are reformulating products with less sugar. Scrutinize the label and opt for drinks with lower sugar content.
• Nutrient Profile: Look beyond just taste. Choose drinks fortified with essential vitamins and minerals that complement a balanced diet.
• Ingredient Transparency: Clear labelling of all ingredients empowers you to make informed decisions about what you consume. Look for brands that disclose all ingredients upfront.

Consumer Awareness Takes Center Stage

This government action underscores the growing importance of consumer awareness and transparency in food labelling. By being a more informed consumer, you can navigate the beverage aisle with confidence. Empower yourself to make healthier choices for yourself and your family by understanding the ingredients and true nutritional value of what you’re consuming.

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