Kia India Aims 700 Sales & Service Points by Year-End

Kia India, the South Korean automaker creating waves in the Indian car market, has set its sights on a significant expansion in 2024. The company aims to establish a robust sales and service network, reaching a staggering 700 touchpoints across 300 Indian cities by the year’s end. This aggressive growth strategy signifies Kia’s commitment to becoming a dominant player in the ever-evolving Indian automobile landscape.

Tiered Market Focus with National Ambition

Kia’s current network boasts a presence in 236 cities with 522 touchpoints. The strategic expansion will prioritize Tier 1 and Tier 2 markets, which already form a significant chunk (40%) of Kia’s network strength. This reinforces Kia’s focus on established urban centers. However, recognizing the potential in Tier 4 and upcountry markets, Kia plans to make inroads there as well. This multi-pronged approach ensures Kia caters to a wider customer base, from metro cities to up-and-coming regional centers.

Kia 2.0 Strategy in Action: Putting the Customer First

This network expansion aligns perfectly with Kia’s “Kia 2.0 strategy,” which prioritizes enhanced customer accessibility. By establishing a wider network, Kia aims to make the car buying and ownership experience more convenient for its customers. This strategy is likely to be particularly beneficial for consumers in Tier 4 and upcountry markets, who may have previously faced limited access to Kia dealerships and service centers. Kia’s focus on customer centricity goes beyond accessibility. The company is actively promoting its “Green Workshop” concept, encouraging dealerships to adopt eco-friendly practices. With a growing number of green workshops, Kia aims to minimize its environmental impact while expanding its reach, underlining its commitment to sustainable growth.

Beyond New Showrooms: Strengthening Pre-Owned Car Market

In addition to the overall network expansion, Kia India also plans to significantly increase its certified pre-owned (CPO) network to 100 outlets by the year-end. Currently, Kia has 59 CPO outlets across the country. This growth indicates Kia’s commitment to providing customers with a wider range of car ownership options, including high-quality pre-owned vehicles. Kia’s expansion into the pre-owned car market caters to a budget-conscious segment and allows them to experience the Kia brand.

Kia India’s ambitious network expansion plan positions the company for significant growth in the Indian market. By reaching new customers in diverse locations, prioritizing sustainability, and offering a wider range of ownership options, Kia is well on its way to achieving its goals for 2024 and beyond. This customer-centric approach positions Kia as a strong contender in the Indian automobile market, and its commitment to sustainability ensures responsible growth.

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