Neeraj Chopra Teams Up with BPCL for ‘Speed’ Petrol
March 4, 2024 | by indiatoday360.com

Neeraj Chopra, the Olympic and World Javelin Champion, has joined hands with Bharat Petroleum Corporation Limited (BPCL), a Fortune 500 Maharatna Energy Conglomerate, as the brand ambassador for their premium petrol ‘Speed’. This collaboration aims to enhance the appeal of ‘Speed’, a high-performance fuel that promises to deliver peak performance and mileage for every drive.
Neeraj Chopra is one of the most celebrated athletes in India, having won the gold medal in the javelin throw event at the Tokyo Olympics 2020 and the World Athletics Championships 2023. He is also the first Indian to win an Olympic medal in athletics. His achievements have inspired millions of Indians and made him a role model for aspiring sportsmen.
BPCL has chosen Neeraj Chopra as the face of their premium petrol ‘Speed’ because he embodies the essence of winning, performance and success. ‘Speed’ is a next-generation fuel that contains bespoke friction modifier technology that reduces friction in the engine and enhances its efficiency. It also ensures smoother acceleration, better mileage and lower emissions.
Shri G. Krishnakumar, Chairman & Managing Director, BPCL, expressed his enthusiasm, stating, “‘Speed’, the hi-performance petrol from Bharat Petroleum personifies peak performance and the thrill of staying ahead each time, every time. Now with bespoke friction modifier technology, your drive fueled by ‘Speed’- not just petrol, is much smoother, delivering accelerated mileage and ensuring peak engine performance. We are happy to have Neeraj Chopra, the epitome of performance, efficiency and consistency, embodying the soaring spirit of the aspirational Indian as our brand ambassador for ‘Speed’”.
Echoing similar sentiments, Shri Sukhmal Jain, Director (Marketing), BPCL, emphasized the transformative power of sports and the significance of Neeraj Chopra’s association with Speed. “Sports have always been a catalyst for convergence and inspiration. Neeraj Chopra’s winning spirit and dedication to excellence resonate perfectly with the attributes of ‘Speed’, our next-generation high-performance petrol. Neeraj’s partnership with ‘Speed’ will undoubtedly inspire customers to strive for greatness”.
This collaboration with Neeraj Chopra follows BPCL’s successful alliance with cricketing legend Rahul Dravid, who serves as the brand ambassador for the company’s ‘Pure for Sure’ initiative and range of ‘MAK lubricants’. The association with sports personalities like Neeraj Chopra and Rahul Dravid underscores BPCL’s commitment to quality, authenticity, excellence and trustworthiness.
With a heritage steeped in upholding integrity and bringing innovative solutions, BPCL has consistently distinguished itself as an industry leader. Amidst the dynamic landscape of competition, the company’s steadfast commitment to these values has consistently set it apart. The introduction of Neeraj Chopra as the face of their premium petrol ‘Speed’, reaffirms this commitment, reflecting a shared ethos of maintaining the highest standards of performance and reliability.
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