Ranbir Kapoor Becomes Brand Ambassador for Asian Granito

Bollywood Heartthrob Injects Youth Appeal into Legacy Brand

In a strategic move to target a younger demographic and refresh its brand image, Asian Granito India, a titan of the Indian tiles, bathware, and sanitaryware industry (valued at a staggering ₹15,000 crore in 2023), has signed Bollywood A-lister Ranbir Kapoor as its brand ambassador. Kapoor’s immense popularity, especially among younger viewers, is a strategic asset for Asian Granito as they aim to solidify their dominance in the Indian tiles market, projected to reach a value of ₹53,000 crore by 2025 (industry report).

Aligning Brand Values with Modern Aspirations

The collaboration goes beyond product promotion. Asian Granito intends to leverage Kapoor’s image to embody their commitment to creating modern living spaces that reflect individuality and cater to contemporary sensibilities. This strategic alignment is likely to resonate with a younger generation of homeowners seeking to design stylish and functional living spaces. In fact, a recent industry report suggests that millennials will account for a whopping 50% of home improvement spending in India by 2025.

Building Brand Buzz with Upcoming Campaign

While details surrounding the upcoming brand campaign and television commercial featuring Kapoor are still under wraps, the collaboration itself signifies Asian Granito’s intent to expand its reach beyond its existing network of over 235 franchisee showrooms and establish a stronger connection with a national audience. This strategic partnership with Kapoor has the potential to generate significant brand buzz and solidify Asian Granito’s position at the forefront of modern living solutions in the Indian market.

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