Royal Orchid Hotels Targets 35 New Properties in FY25
March 31, 2024 | by indiatoday360.com
Royal Orchid Hotels, a prominent Indian hospitality chain, has unveiled ambitious expansion plans for the upcoming fiscal year (FY25). The company aims to add a significant number of new properties, targeting 30-35 hotels with approximately 2,000 rooms across the country. This aggressive expansion strategy signifies Royal Orchid’s confidence in the recovering hospitality industry and its commitment to strengthening its national presence.
Royal Orchid Accelerates Growth Trajectory
According to Chairman and Managing Director Chander K Baljee, Royal Orchid Hotels has already surpassed the 100-hotel milestone. The company has secured agreements for the addition of 30-35 new properties in FY25, indicating a substantial growth projection. This expansion will not only increase the brand’s room capacity but also create new employment opportunities within the hospitality sector.
Targeting Untapped Markets and Wedding Destinations
The expansion plan prioritizes entering untapped markets within India. Royal Orchid Hotels has identified states like Andhra Pradesh and Telangana as key areas for establishing a presence. This strategic move allows them to capture a wider customer base and cater to the growing demand for quality accommodation in these developing regions. Furthermore, the company plans to strategically expand its portfolio of wedding destination properties, targeting the addition of four to five new venues annually. This focus on wedding destinations caters to the ever-growing demand for unique and luxurious wedding venues in India. Royal Orchid’s existing wedding destination properties are known for their impeccable service and stunning locations, making them a popular choice for discerning couples.
Royal Orchid’s Expansion: A Boon for the Hospitality Industry
Royal Orchid Hotels’ expansion plans are a positive indicator for the Indian hospitality industry. The company’s strategic approach to entering new markets and catering to specific segments like weddings demonstrates its commitment to long-term growth. This expansion is likely to create a ripple effect, stimulating job creation and economic activity within the tourism and hospitality sectors. As Royal Orchid establishes itself in new regions, it will contribute to the overall development of the hospitality infrastructure in those areas. This, in turn, will attract more tourists and generate additional revenue for the local economy. Analysts believe Royal Orchid’s expansion plans could also inspire other hospitality chains to invest in the Indian market, further fueling the industry’s growth trajectory.
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