Tech Mahindra, IBM: Fueling Digital Transformation
March 27, 2024 | by indiatoday360.com
Tech Mahindra, a leading provider of digital transformation services, and IBM, a tech titan, have announced a strategic partnership to propel digital adoption among enterprises in the Asia-Pacific (APAC) region. This collaboration materializes in the inauguration of a first-of-its-kind facility called the “Synergy Lounge” situated at Tech Mahindra’s Singapore campus.
Synergy Lounge: A Launchpad for Next-Gen Tech Expertise
The Synergy Lounge serves as a central hub for businesses to explore and harness the power of cutting-edge technologies like Artificial Intelligence (AI), Intelligent Automation, Hybrid Cloud, 5G, Edge Computing, and Cybersecurity. These technologies are transforming industries and hold immense potential for businesses seeking to optimize operations, enhance customer experiences, and gain a competitive edge.
Digital Transformation Market Boom in APAC
The APAC region is experiencing a digital transformation boom, with the market projected to reach a staggering $1 trillion by 2025 [source: IDC report]. The Synergy Lounge is strategically positioned to cater to this burgeoning demand by equipping businesses with the necessary tools and guidance to navigate this digital landscape.
Built on the “Hex-I” framework, the Lounge offers a structured approach to digital transformation, guiding enterprises through a well-defined roadmap with six key stages: ignite (sparking interest), inspire (demonstrating possibilities), ideate (collaborative brainstorming), innovate (developing solutions), infuse (integrating new technologies), and implement (putting solutions into action). This structured approach ensures a smooth and successful digital transformation journey for businesses of all sizes and across various industries.
Co-Innovation for Industry-Specific Solutions
This initiative leverages the complementary strengths of both Tech Mahindra and IBM. Tech Mahindra brings its expertise in digital transformation consulting and business process re-engineering, while IBM contributes its vast knowledge and experience in cutting-edge technologies. This powerhouse combination fosters co-innovation, allowing the creation of customized solutions that effectively address the specific needs and challenges of various industries like communication, media and entertainment, automotive, manufacturing, and healthcare.
The Lounge will be open to companies worldwide, providing a collaborative environment for industry leaders, tech experts, and entrepreneurs to exchange ideas, develop joint solutions, and test the feasibility of their concepts through proof-of-concept trials. This collaborative atmosphere is designed to spark innovation and accelerate the development of industry-specific solutions that can propel businesses towards digital maturity.
Industry Leaders Express Optimism for the Future
Kunal Purohit, Chief Digital Services Officer at Tech Mahindra, emphasized the transformative power of AI and GenAI (next-generation AI) across all business functions. He stated, “We believe in infusing AI and GenAI into every aspect of businesses and democratizing it responsibly. The Synergy Lounge will function as a co-innovation and co-development center specifically focusing on AI, GenAI and next-gen technologies.”
Chetan Krishnamurthy, Vice President of Ecosystem and Digital Sales for IBM Asia Pacific, echoed the collaborative spirit, highlighting the success of the existing Synergy Lounge in Bengaluru and expressing optimism for the new venture in Singapore. He said, “Building on the success of the Synergy Lounge in Bengaluru and driven by our commitment to empowering businesses in the APAC region, this new initiative marks a significant step forward in our joint mission to accelerate digital adoption.”
Looking Ahead: A Catalyst for APAC’s Digital Transformation
The Tech Mahindra and IBM collaboration signifies a major step towards accelerating digital adoption in the dynamic APAC region. By providing a platform for knowledge sharing, co-creation, and practical implementation of next-generation technologies, the Synergy Lounge is poised to empower businesses, fuel innovation across industries, and ultimately shape a more digitally-driven future for the entire Asia-Pacific landscape.
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