indiatoday360.com

Jungle Ventures Provides $20 Million in Funding for Walko Food

February 22, 2024 | by indiatoday360.com

Walko Food’s Funding Journey

Walko Food, a prominent player in the Indian ice cream industry, has secured a significant $20 million in growth capital from Jungle Ventures. This marks the Singapore-based early and growth-stage venture capital firm’s second investment in Walko Food in less than 12 months. Previously, Walko Food had secured $11 million from Jungle Ventures in May 2023. Before that, the company had secured $4.8 million in funding from JM Financials.

Jungle Ventures’ Investment Strategy

Jungle Ventures, a Singapore-based venture capital firm, has shown a keen interest in the Indian market. Their investment in Walko Food is a testament to their belief in the potential of the Indian ice cream industry. Jungle Ventures has been profoundly impressed by the overwhelming consumer love for Walko products and the way the founding team is establishing a modern FMCG house of brands.

Expansion and Diversification

With the fresh capital infusion, Walko Food plans to expand its product portfolio and reach out to a larger customer base. The company aims to leverage the funds to improve operational efficiency and diversify its mass-market ice cream brand, Yummo. This strategic move is expected to strengthen Walko Food’s position in the competitive ice cream market.

Market Dynamics

The Indian ice cream industry has witnessed a significant shift in consumption patterns. Traditional Indian sweets are gradually being replaced by ice cream as the preferred dessert option. The ice cream market in India size reached INR 228.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach INR 956.0 Billion by 2032, exhibiting a growth rate (CAGR) of 17.4% during 2024-2032. Walko Food, with its diverse product range, is well-positioned to capitalize on this trend.

Branding and Marketing

Walko Food has been proactive in its branding and marketing efforts. The appointment of popular actor Rashmika Mandanna as the brand ambassador for its premium ice cream brand NIC is a strategic move to enhance brand visibility and connect with the younger demographic.

In conclusion, the $20M funding from Jungle Ventures is a significant milestone for Walko Food. It not only validates the company’s business model but also provides the necessary capital to fuel its ambitious growth plans. As the company continues to innovate and expand, it will be interesting to see how it shapes the future of the Indian ice cream industry.

Rcent Blog : Multicolor 3D-Printing Tech Inspired by Chameleons

RELATED POSTS

View all

view all