YES Bank Collaborates with IOA for Paris Olympics

On March 19, 2024, YES Bank marked a historic moment in Indian sports by becoming the Official Banking Partner for Team India at the upcoming Paris Olympics. This collaboration signifies a significant investment in Indian athletics, with YES Bank committing a record-breaking ₹100 crore to empower athletes’ training, travel, and other needs. This surpasses previous sponsorships by Indian corporations in the Olympics, highlighting YES Bank’s dedication to propelling India’s sporting success on the world stage.

‘Milkar Jitayengey’ Campaign: Igniting the Olympic Spirit

To celebrate the momentous partnership and ignite national fervor for the upcoming Games, YES Bank launched the ‘Milkar Jitayengey’ campaign. Translating to “Victory Through Unity” in Hindi, the campaign underscores the power of teamwork and unwavering determination. It reflects the collaborative effort between YES Bank and the IOA, aiming to inspire over 750 athletes expected to represent India in Paris. This campaign builds on the growing public anticipation for the Olympics, where India hopes to surpass its best-ever medal haul of 7, achieved at the 2012 London Games.

YES Glory Program: Empowering Athletes Beyond the Games

YES Bank’s commitment extends beyond financial backing. The bank has rolled out the YES Glory program, a comprehensive initiative designed to directly address the needs of athletes and their families:

• YES Glory Debit Card: This one-of-a-kind debit card is specifically designed for Olympians, offering benefits like cash-back rewards on travel and sports equipment purchases up to ₹25,000 annually. This helps athletes manage expenses efficiently while focusing on their rigorous training schedules.
• YES Glory Savings Account: This unique savings account caters to the financial needs of over 1,200 athletes and their immediate families. It includes comprehensive benefits such as:
  • Complimentary medical insurance with a coverage of ₹5 lakh, ensuring athletes have peace of mind regarding medical emergencies.
  • Zero cross-currency markup on international transactions, easing financial burdens during competitions abroad. This can be particularly beneficial for athletes competing in multiple qualifying events or overseas training camps.
  • Exclusive interest rates to help athletes plan for the future. This financial security allows them to focus on their training and peak performance without worrying about post-Olympic careers.

A Catalyst for Change: YES Bank’s Role in Indian Athletics

YES Bank’s partnership with the IOA underscores the evolving role of Indian corporations in supporting sporting events and athletes. This collaboration not only empowers Team India financially but also bolsters their morale as they strive to achieve Olympic glory. With the ‘Milkar Jitayengey’ campaign fostering national unity and the YES Glory program offering practical support, YES Bank is poised to play a pivotal role in propelling India’s athletes towards achieving their full potential at the Paris Olympics. This investment could mark a turning point for Indian athletics, inspiring future generations and potentially leading to a significant increase in medal count. The success of this partnership has the potential to pave the way for increased corporate sponsorship in Indian sports, creating a more sustainable ecosystem for athlete development and training.

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