Axis Mutual Fund, Enparadigm Innovate with AI Learning

Mumbai, India – March 22, 2024 – In a strategic move to equip its workforce for the future, Axis Mutual Fund, a leading Indian asset manager with over ₹2.6 lakh crore (US$33.8 billion) in Assets Under Management (AUM) as of March 2024, has announced a partnership with Enparadigm, a provider of AI-driven experiential learning solutions. This collaboration marks a significant step towards personalized learning in the financial services industry, aiming to upskill a targeted 2,500 employees across various levels.

Learning Journeys for Enhanced Performance

The AI-generated learning program, powered by Enparadigm’s talent intelligence platform, will create customized learning paths for Axis Mutual Fund’s employees. This program focuses on addressing skill gaps and preparing them for future industry demands. Enparadigm’s platform utilizes immersive and generative AI to assess individual needs and design personalized learning journeys.

Focus on In-Demand Skills with Quantifiable Impact

The program will target essential skills in high-demand areas, with the aim of improving key performance indicators (KPIs) such as:

• Sales effectiveness: A targeted increase of 15% in conversion rates for new client acquisition is anticipated.
• Personal effectiveness: Improved time management skills are expected to lead to a 10% boost in individual productivity.
• Managerial skills: Enhanced leadership capabilities aim to drive a 5% reduction in employee turnover.
• Digital transformation: Equipping employees with digital fluency is projected to result in a 20% increase in the adoption of new technologies.
• Data analytics: Improved data analysis skills are expected to contribute to a 12% improvement in client portfolio performance.
• Business acumen: A deeper understanding of the financial landscape is expected to lead to the development of more innovative investment strategies.

By focusing on these critical skills and measuring their impact on KPIs, Axis Mutual Fund expects to see a significant boost in its employees’ performance and overall business growth.

Continuous Learning for a Competitive Edge

“In today’s dynamic environment, we believe continuous learning unlocks individual and organizational potential,” said Himanshu Misra, Head of Human Resources at Axis Mutual Fund. “This partnership with Enparadigm will empower our teams to gain a competitive edge by equipping them with the skills necessary to navigate current and future challenges.”

Enparadigm’s Expertise in Personalized Learning

Enparadigm, a leader in gamified learning for over a decade, brings its expertise in AI-powered learning experiences to the table. John Cherian, CEO of Enparadigm, emphasized the growing demand for such personalized approaches. “We are honored to work with Axis Mutual Fund in our mission to move away from passive learning towards immersive and engaging experiences,” he stated.

This partnership between Axis Mutual Fund and Enparadigm paves the way for a future where AI personalizes the learning experience for employees, enabling them to develop the skills they need to thrive in the ever-evolving financial landscape.

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